Shortlisted for the 2016, CIM, Marketing Excellence Award for Brand Management, SMEs, this rebrand of Mintec is a great example of what can be achieved with collaboration and structured thinking. A great team effort that we’re hugely proud of.
Mintec is a global provider of trusted independent market intelligence and pricing information for commodities and raw materials. As A key part of Mintec’s 2020 Vision, the company aims to be increasingly seen as a leading data brand, a credible authority with a global outlook and a trusted independent opinion.
Air used its Airspace methodology and the very helpful Brand Archetypes System to identify just where Mintec needed to be heading. Together we then developed a strapline in collaboration with Mintec’s marketing team – ‘Independent Insight in a Universe of Data’ – to communicate the new positioning and designed a new identity. The logo itself features a universe of data points revealing insight via the shape of an eye, all using historic Mintec colourways. As you can see it has been applied widely across signage, website and collateral.
Feb 26th, 2017