Air was asked to look at developing new branding for Image Evolution, a digital printers based in Aldermaston, Berkshire, as the original logo and colourways had been in existence since the inception of the business in the 1990s. As always, finding Air Space in a crowded market was our leading aim.
As one of our longest serving suppliers, we are very aware of what great service Image Evolution provides. Digital printers can be dragged into a commodity market but these guys are so good at problem solving that they fall into a much higher echelon.
Our recommendation was to aim at more of a consultancy positioning and we engineered a strapline of ‘the future of digital print’ to reflect IE’s focus on leading edge technology and the development of new techniques. We also wanted to avoid the cliché of CMYK logo references so the branding is a deliberate attempt to project a more sophisticated business.
The new branding has been applied to stationery, a direct mailing piece and a new website.
Sept 23rd, 2015