EIZO

EIZO is a Japanese company, manufacturing high quality, calibrated monitors for business, graphics, medical, gaming, industry and air traffic control applications.

Air was asked to support a growing target for EIZO’s FlexScan range of monitors, designed for business use. We spent some time with EIZO’s sales team, understanding why EIZO is better and developing positioning that would resonate with potential customers.

We then proposed a campaign which included a brochure, direct mailing piece, dealer information pack, range brochure and individual product data sheets. It also featured a LinkedIn campaign that generated plenty of activity for the sales team.