Beadle Crome Interiors is a leading independent retailer, stocking the finest contemporary furniture from the world’s major design houses. Based in Reading, the company specialises in high quality designs and finishes from brands such as Hulsta and Ligne Roset.
With 40 years’ experience, this family business has enjoyed continued success by being experts in their field so naturally we were delighted to help them in rebranding the business. The key marketing objective we identified for Beadle Crome Interiors was to drive traffic to the store. Once there, the store does an amazing job, inspiring customers and generating business.
New branding needed to be modern, friendly and approachable and not detract from the design quality of the product. The room plan device provided just the right level of evolution from the previous version and stationery was printed in four different and vibrant colours. Air has applied the new branding to the Beadle Crome Interiors website, newsletters, point of sale templates and various customer mailings for special events. We’ve even designed a bespoke Christmas card.
Beadle Crome Interiors
Oct 11th, 2016