NAAFI wanted a flexible, menu style for their many leisure outlets across the world. With three different menu offerings and numerous formats, the brief was to unify the approach as well as saying something positive about the NAAFI brand. Based on the phrase ‘a taste of home’ we imagined just how tough it must be to work overseas, far away from friends and family. What are the little details that you’d miss in this situation? What is Britishness and how can we show it on a menu? The resulting design features the Union flag in all its glory plus images of good old blighty to whet the appetite. The client loved it and it has subsequently been rolled out in Germany, The Falklands and Gibraltar.