Mintec
26th February 2017
Beadle Crome Interiors
11th October 2016

DFDS

Working within the confines of extensive new brand guidelines, Air has delivered a range of strong commercial communications to drive onboard sales on the busy Dover to Calais and Dover to Dunkirk routes. The core creative idea at the heart of the DFDS brand is ‘Real People. Genuine Experiences'. With this in mind, we look to bring a friendly and realistic style to the materials we develop.

Over the years we have branded outlets, designed and produced point of sale materials, created new directional signage and developed an onboard magazine to support the retail offer. We’ve developed a great working relationship with the DFDS team and sales are up by almost 20% YTD, so we’re all doing something right.

Client:

DFDS

Date:

Jan 28th, 2017

Website:

View website

DFDS FINAL 20
DFDS FINAL 21
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