Advertising is about focus so we work hard to boil down the message to key benefits. Our advertising writer has worked in many of London’s top agencies on brands such as Barclays, BBC, Mercedes-Benz, American Express, British Airways and Direct Line so you know you’ll get your message across.
Much maligned, good direct mail speaks directly to prospects or customers in the comfort of their
own environment. Targeting is king but what about testing creative routes, source coding or different propositions? Air is well versed in delivering direct mail that demands attention and delivers results.
We can even arrange delivery through our mailing house partners.
Retail Point of Sale – ‘across the room’ to ‘the last three feet’
Retail PoS is the ultimate test of simple communication. Whether it’s high level or eye level, we use two tests on all of our retail work. Firstly, is it strong and legible from across the room? And secondly, is the information detailed and persuasive when the customer is in the last three feet?
Leisure and hospitality
Presenting a leisure brand is all about personality and expectation. Logo design, menu design and Interior design all help the brand to live and breathe. Classic or contemporary, budget or fine dining, at Air we know what it takes to present an attractive proposition to your customers - and a few other tricks too.
Making your product packaging stand out amongst the noise is a key requirement but it doesn’t tell the whole story. Through your packaging design you also need to communicate the brand’s positioning by conveying value, quality, price, taste, freshness or healthiness. We can help you decide what’s important and deliver a pack with impact.